The formation of RepFlow was a result of two accomplished entrepreneurs who were looking to automate redundant back-office work for direct sales companies. After months of development, the SaaS platform functioned well from a technical standpoint but still needed a memorable identity in order to resonate with potential customers. Starting with an in-depth analysis of the market, EatCrayons was able to construct a brand which resulted in a 150% increase in revenue.



  • Naming
  • Brand Story
  • Logo
  • Website Design
  • Positioning
  • Tone of voice
  • Messaging

Leveraging Color

Our findings of the competitive landscape defined our color scheme for the brand. With most market participants utilizing a warm color palette, we leveraged cool colors to differentiate the company.

Relaxed Violet


Mint Emerald


Steel Blue


A Compelling Visual Identity

The result is a true demonstration of how developing a great strategy is fundamental to building a compelling visual identity. The results speak for themselves:

  • 150% Revenue Growth
  • 20+ New Customers
  • 9 New Channel Partners

Innovating and Inspiring

In working with RepFlow’s sales and marketing team, we found that one of the biggest challenges were demonstrating the feature-rich components of the platform. We studied which solutions were most requested and presented them in a clean, prioritized, and intuitive fashion.

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