The formation of RepFlow was a result of two accomplished entrepreneurs who were looking to automate redundant back-office work for direct sales companies. After months of development, the SaaS platform functioned well from a technical standpoint but still needed a memorable identity in order to resonate with potential customers. Starting with an in-depth analysis of the market, EatCrayons was able to construct a brand which resulted in a 150% increase in revenue.
Project
RepFlow
Services
- Naming
- Brand Story
- Logo
- Website Design
- Positioning
- Tone of voice
- Messaging
Leveraging Color
Our findings of the competitive landscape defined our color scheme for the brand. With most market participants utilizing a warm color palette, we leveraged cool colors to differentiate the company.
Relaxed Violet
#62549a
Mint Emerald
#4fc170
Steel Blue
#4480b7
A Compelling Visual Identity
The result is a true demonstration of how developing a great strategy is fundamental to building a compelling visual identity. The results speak for themselves:
- 150% Revenue Growth
- 20+ New Customers
- 9 New Channel Partners
Innovating and Inspiring
In working with RepFlow’s sales and marketing team, we found that one of the biggest challenges were demonstrating the feature-rich components of the platform. We studied which solutions were most requested and presented them in a clean, prioritized, and intuitive fashion.
