Coloring Outside the Lines
In 2020, amidst the chaos of a global pandemic, Jess and I founded EatCrayons, driven by our vision for more impactful and satisfying work. Despite starting with significant hurdles, including minimal funds and no initial offerings or clientele, our entrepreneurial spirit never wavered. Okay fine, maybe it did slightly but we recovered.
What does this mean for you? Our adventure led to a profound discovery: we can deliver exceptional value where larger agencies repeatedly fall short. This isn’t just a success story, it’s a promise to you. EatCrayons has evolved into a dynamic, efficient powerhouse, uniquely positioned to spur revenue growth and secure new opportunities for your business, particularly if you’re navigating the complexities of the energy sector.
Choosing EatCrayons means partnering with a team that’s not only overcome our own set of challenges but is also deeply committed to ensuring your company doesn’t just survive but thrives, cutting through the empty promises to deliver tangible results.
Matthew Faria
President & Cofounder
120
Projects
Completed
Energy Focused
Our expertise in the energy sector, while not exhaustive, is both deep and dynamic. We have a solid grasp of the critical elements that drive success in this industry: your unique value proposition, market positioning, customer requirements, and potential strategic partnerships. Given the rapid expansion and evolution of the energy industry, claiming to know everything would be unrealistic. However, our agility in learning and adapting sets us apart. Our ability to quickly absorb the nuances of the energy sector means we can develop effective strategies with minimal reliance on our clients for foundational knowledge. This proactive approach allows us to navigate the complexities of renewable energy trends, regulatory changes, and technological innovations, ensuring we’re always aligned with your business objectives and the industry’s forward momentum.
How Shared Values Shape Our Ethos
Our ethos is shaped by the valuable insights and learnings we’ve gathered from engaging with our clients. We’ve found that the deepest and most productive partnerships emerge with those who share our core beliefs.
On your internal staff
We understand the initial skepticism from marketing teams when we step in. It often stems from a desire to excel in their roles, viewing us as challengers. However, our goal is to complement, not compete. We strive to build bridges with your internal staff to achieve joint success. Once the ice is broken, we often become their allies, working together towards accelerated growth for our clients.
On our competitors
We’re upfront about our view on big agencies: their classic approach often misses the mark. Though some may be different, too many exploit client doubts, prolonging what could be more efficient. We champion speed over scale, cutting excess to stay sharp and flexible. When extra hands are needed, we team up with our talented network of like-minded contractors which keeps us agile and impactful.
On artificial Intelligence (AI)
AI stirs both concern and intrigue in us. We understand its power to disrupt and the unease that follows, as it transforms careers. Yet, we view AI as a means to uplift, not substitute. Embracing AI in our practices keeps us at the forefront, convinced that success lies in using AI smartly, rather than avoiding it.
On mutual respect
Respect is non-negotiable. With over a decade of hands-on experience, our advice is grounded in real-world insights. We welcome healthy debate and differing viewpoints, fostering a culture of constructive dialogue. However, we maintain a firm stance against disrespect or disparagement. Our foundation is integrity and mutual regard, and we hold every partnership to this essential standard.
On sales and marketing copy
We skip the long-winded copy. After hundreds of campaigns, our data shows short and sweet wins, especially in the energy sector where audiences prefer brevity. But, effective brevity follows a specific, standout format—customized to cut through the noise and spam.
On hourly billing
We focus on impact rather than counting hours. Our fast execution and quick learning outshine the old hourly billing, which fails to capture our work’s efficiency and intangibles like strategic planning. Plus, detailed time tracking slows us down. We’re about delivering value through results, not by watching the clock, making sure our work visibly benefits you without being tied to tracking every moment.
